Los Angeles | 2022
Mike Amiri teamed up with visual artist and collaborator Wes Lang
for the much anticipated Amiri
AW22 collection, which featured intricately layered, deeply integrated re-imaginings of Lang’s iconic artwork.
For the show, Optical Animal created animated iterations of a selection of Lang’s original work and developed a 360˚ immersive environment surrounding the runway, in a fully digital interpretation of the artist’s studio as envisioned by Mike Amiri.
OA also supplied two simultaneous legs of a global mobile projection campaign in the same week, providing production in both New York and Los Angeles.
The project was produced in collaboration with creative agency North Six
in partnership with Amiri
and with documentation by AiVisuals