One Campaign

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NEW YORK, NEW YORK | 2015

The ONE Campaign asked Optical Animal to projection map the Hudson Hotel for an event during the UN General Assembly. We developed animated motion graphic narrative which included the group’s mission statement, as well as a mosaic of live-updating photos from supporters tweeting around the world. We also set up a wireless system for our team of photographers to instantaneously add new photos taken at the event to the projected mosaic.