Verizon | Oscars

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New York City x Los Angeles

Verizon's team reached out to Optical Animal to conceptualize and build an interactive photo booth that would transport the Academy Awards, happening 3,000 miles away in Hollywood, straight into the heart of Times Square — and give everyday New Yorkers a chance to have their shining moment out on the red carpet.

A collaborative effort with the Oscars, a live 360° camera was set up on the actual red carpet in Los Angeles during pre-show festivities, allowing folks in NY to tune in via AR video stream, all powered by Verizon's hyper-fast 5G broadband.

To raise the stakes, OA assembled a spirited group of five "paparazzi" pit photographers, whose cameras were connected to a custom touchscreen photobooth system. The photos were formatted, stamped, and displayed all in real-time, allowing participants to select and send themselves their favorite red carpet snaps via text or email.

The over-the-top encouragement from our paparazzi troupe brought smiles to everyone’s faces — and with over 2000+ images taken, plenty of Hollywood movie memories were made.